My Work
Since May 2014, I have shaped and currently evolve the voice of SalonCentric, a L'Oréal USA brand catering to licensed salon professionals with over 600 stores across the country as well as a site, app and print catalog. As Managing Editor, I not only lead the writing team, but also work alongside a talented team of designers. Because SalonCentric is a distributor in the beauty space (think Ulta but for professionals only), my role also extends to crafting compelling content for countless other beauty brands.
Below, you'll find a selection of my writing samples. I've been lucky enough to write for every type of medium while at SalonCentric, from store signage to trade shows and beyond. So, if you'd like to see anything specific, please reach out.
Below, you'll find a selection of my writing samples. I've been lucky enough to write for every type of medium while at SalonCentric, from store signage to trade shows and beyond. So, if you'd like to see anything specific, please reach out.
Some of My Recent Projects
Press play on the carousel below or use the arrow buttons.
I write for every medium, from printed catalogs and store signage to mobile app, website and email copy.
Click on each image for a short description.
I've also written and recorded PSAs for radio broadcast:
| life_south_psa_7-20-11.mp3 |