My Work
Shaping Voices, Crafting Stories
Since 2014, I’ve developed and evolved the voice of SalonCentric, a L’Oréal USA brand serving licensed salon professionals across 600+ stores, a website, an app, and print catalogs. As Managing Editor, I lead a talented writing team and collaborate closely with designers, creating content that brings beauty brands to life—think Ulta, but exclusively for professionals.
Below are a selection of my writing samples, spanning every type of medium from in-store signage to trade shows and beyond. If you’re looking for something specific, just reach out—I’m happy to share.
Since 2014, I’ve developed and evolved the voice of SalonCentric, a L’Oréal USA brand serving licensed salon professionals across 600+ stores, a website, an app, and print catalogs. As Managing Editor, I lead a talented writing team and collaborate closely with designers, creating content that brings beauty brands to life—think Ulta, but exclusively for professionals.
Below are a selection of my writing samples, spanning every type of medium from in-store signage to trade shows and beyond. If you’re looking for something specific, just reach out—I’m happy to share.
Some of My Favorite Projects
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I write for every medium, from print to digital.
Click on each image for a short description.
I've also written and recorded PSAs for radio broadcast:
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